28 November 2017

From blockchain through artificial intelligence to virtual reality: hub.berlin to become a two-day event

Having started as a digital conference, hub.berlin has evolved to become an interactive business festival and in future it is to extend over two days. Today for the first time, more than 3,000 participants came to “Station Berlin” to listen to the keynotes and discussions among 150 speakers, to learn about innovative business ideas, attend workshops on concrete solutions to the challenges of digitisation and to catch a glimpse of what is going on in the laboratories of companies and scientific institutions.

“At hub.berlin, we don’t just talk about digitisation; we offer a hands-on experience. What will digital mean in the future, how will our lives and our economies change, and what opportunities will be available – these things become tangible here,” said Achim Berg, the chairman of Bitkom.

Soon, there will be even more scope for doing so, because hub.berlin will in future be held over a period of two days, while moving from winter to spring. The next event is scheduled to take place on 10 and 11 April 2019, again at STATION Berlin. “hub.berlin 2017 is a huge success for us. That is why we are expanding the event to last two whole days. At the same time, we are moving it from the winter to spring and staging hub.berlin at a time when the city of Berlin is particularly attractive,” says Berg.

The key topics covered on a total of seven stages at this year’s hub.berlin included blockchains, artificial intelligence and virtual reality. In addition, it focused on the digitisation of the healthcare system and financial industry, on intelligent and connective mobility, and on smart cities.

The event’s main speakers included Peter Eriksson, the Swedish Minister for Digital Development; Frank Appel, CEO Deutsche Post DHL Group; Sabine Eckhardt, Member of the Executive Board  ProSiebenSat 1 Media; and Kim Hammonds, COO Deutsche Bank. At the Innovators' Pitch, founders of new companies presented their business ideas in the fields of Digital Health, Internet of Things and Travel & Tourism. Overall, more than 500 start-ups were represented at hub.berlin.

Also, over 30 companies and scientific institutions presented displays, prototypes and their latest research results in the Marketplace in fields such as robotics, transport and virtual reality. For the first time, ten artists displayed their digital artwork at hub.berlin in the Digital Arts Lab by Retune, with workshops that gave visitors an insight into how they create their art.

The companies supporting hub.berlin include Accenture, Deutsche Telekom and KPMG.

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