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20 Sep 2018

Digitsation Needs Digital Designers

News - Digital Designer

If you want to build a house, you don't just send the best bricklayers and carpenters to a construction site and let them get started, but you hire an experienced architect who is responsible for the design of the building. In the design of digitisation projects, such a job description is usually lacking. For this reason, the Bitkom Digital Association is committed to an independent "Digital Designer" career profile and has published the Digital Design Manifesto for this purpose today. "Software is the core of digitisation and has an ever greater influence on our lives and the economy. Software development today is no longer simply the writing of programs, it has become the design of complex systems - but as a rule without specifically trained personnel," says Dr. Frank Termer.

The Digital Design Manifesto aims to set a change process in motion: Technological excellence in IT is necessary, but not sufficient for successful digitization. "If we want to exploit the full potential of digitization in Germany, we must establish a design profession for digitization. To this end, we must rethink education in particular and go beyond the mere teaching of technical skills," says Termer. For example, 95 percent of computer science degree programmes currently focus solely on the technological competence of junior staff and do not require any creative input. Only in 5 percent of the courses do design disciplines such as computer visualistics, design, multimedia or usability play a role in the curriculum. "We need an independent and self-confident design profession for digitisation, with a clear job profile, defined responsibilities and an academic culture. This design profession should be called digital design," says the manifesto, which counts more than 30 first signatories from companies and scientific institutions. At www.digital-design-manifest.de, anyone who shares the call can sign the call. "The initiative around the manifesto addresses a blind spot in the current discussion about digitisation. It wants to make a contribution so that Germany can actively shape its digital future," said Termer.