Data Culture Development by Empowering Business Users with KNIME at ContinentalJoan Clarke Stage
Data is said to be at the heart of digital transformation. Still, many organizations fail to create a movement beyond their data science labs and competence centers. Continental successfully empowered hundreds of non-IT users from business functions (controlling, logistics, HR, etc.) to boost their effectiveness in working with data. Not as dashboard consumers, but as citizen data analysts developing visual data workflows in the open source KNIME Analytics Platform. The benefits are not only new insights gained, but also automation of repetitive, data intense tasks. The term "Big Data" from a business user perspective is scoped surprisingly small. It often means "bigger than Excel" but leads to better decision making on all levels of the organization.