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10 & 11 APR `19 STATION BERLIN
10 Apr 2019 | 13:10 - 13:30 | Big-Data.AI Summit

Direct Marketing Propelled by Big Data & Machine Learning at PAYBACK

Joan Clarke Stage
Stage BAS
Over the last 3 years, PAYBACK has gained significant experience in deploying big data for direct marketing activities and has successfully implemented several near real-time and real-time direct marketing use cases in collaboration with partners. To optimize marketing outcomes and boost response rates, PAYBACK has transformed its direct marketing activities, shifting its focus from pre-planned campaigns to creating individual shopping journeys, where shoppers receive the most relevant offers at the most opportune times. To make this possible, PAYBACK has built a tech stack that enables the tracking and monitoring of purchases, location-specific events and other actions performed by customers in the PAYBACK mobile APP.
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