Impulse: Why companies should deal with artRed Arena
Why should a company deal with art? And what about media art? For 40 years now, the Ars Electronica in Linz has been a meeting place not only for artists, scientists and creative thinkers, but also for companies that are dedicated to their future.
Companies like Mercedes-Daimler or the firefighter outfitter Rosenbauer take advantage of the "Artist as catalyst" concept developed by Ars Electronica. With courage and the will to negotiate at eye level, there are opportunities to rethink the future and to break new ground.
With the STARTS PRIZE, the innovative collaboration between art and industry also finds its echo on a European level. This competition, organized by Ars Electronica on behalf of the European Commission, has been honoring innovative projects at the interface of art, technology and science that have the potential to contribute to economic and social innovation for the past four years.r squeak like a dentist's drill? The auralization of digital product models make a product audible, even before making the first prototype.