Listen with Curiosity - Digital Transformation in Line with your Customers | hub.berlin Skip to main content
1 & 2 APR `20 STATION BERLIN
10 Apr 2019 | 12:50 - 13:10 |

Listen with Curiosity - Digital Transformation in Line with your Customers

Discovery Stage
Discovery Stage

You have to start with the customer experience and work backwards to the technology. – Steve Jobs. In other words, learn how to build better products and drive customer-centric innovation through your customer’s experience. While all the insights acquired through the analysis of customer behaviour (data analytics) is limited to ‘what’ happened, qualitative analysis can help you to answer ‘why’ it happened. Only the combination of both can results in holistic and unbiased insights. To understand the ‘why’, there’s no better approach than listening to your customer—literally. I will take you through our journey of improving our customer experience by listening to the voices of 30k customers with Usabilla's Voice of Customer (VoC) solution.