Unlocking the Power of Mobile Network Data with Advanced Anonymization for Sustainable MobilityHari Seldon Stage
Anonymization is a key to a secure and accepted use of big data. Especially when it comes to the analysis of Mobile Network Data. The “Data Anonymization Platform” (DAP) of Telefónica NEXT is an effective tool for anonymization of large volumes of data. Through many years of development, the platform was supported by the German Federal Commissioner for Data Protection and Freedom of Information and was awarded the seal "Certified Data Privacy" by TÜV Saarland. Based on these anonymized, aggregated and extrapolated data Telefonica NEXT develops analytical solutions for all kinds of sectors which have a need for a constant and reliable view on the movement behavior of people at a large scale which are e.g. Retail, Tourism and Transport. By processing the mobile network data of Telefonica Germany Telefonica NEXT is able to deliver sound Origin-Destination-Matrices of people in combination with their mode of transport and other valuable criteria.