Unrecognized Treasures - How Digital Asset Management became an Essential Part of Digitalization | hub.berlin Skip to main content
1 & 2 APR `20 STATION BERLIN
10 Apr 2019 | 12:10 - 12:30 | Tech

Unrecognized Treasures - How Digital Asset Management became an Essential Part of Digitalization

Discovery Stage
Discovery Stage

Digitalization has become indispensable. What started with a hype about the buzzword “big data” is now everyday life. Connecting data and people has become key. Everybody talks about KPIs, SEO, SEA, scalability, transparency... digital bric-a-brac. Most commonly forgotten are photos, videos and visual assets in general. Why is that? There is a tendency to underestimate their importance and they easily get characterized as something “only the marketing team needs”. 
But there is greater potential for digital media assets -  and they deserve the same attention as business figures. Visual content can not only be found in marketing and sales, but also in shop systems, PIM/PDM, ERP, for technical documentations, e.g. on the customer’s premises, on construction sites, for freight leaders, in R&D or facility management. And don’t forget the images and graphics that are needed for trainings or presentations. Also in B2B context visual contents is more and more expected.