Christian Seifert is the Chief Executive Officer of the DFL GmbH.
Furthermore, he is Vice President of the DFB and a member of the board of the DFL e.V. Prior to that, Seifert was Chairman of the Board at KarstadtQuelle New Media AG. During his tenure there, he oversaw the acquisition of sports broadcaster DSF (now SPORT1) and an extensive merchandising rights package for the 2006 FIFA World Cup. This went hand-in-hand with an expansion of the company’s involvement in the spheres of e- and TV commerce. From 1998-2000, Seifert was Director of Marketing (Central Europe) for MTV Networks, having previously risen to the post of Head of Product Management at MGM Media Gruppe Munich (1995-1998). As Chief Executive Officer of the DFL, Seifert is responsible for the strategic orientation and overall leadership of the DFL. Since taking over in 2005, the DFL has founded half a dozen subsidiaries and is the only football league to serve all levels of media 100 percent with companies it controls. From the sporting competition via data collection for sport and media analysis, production and global distribution of the base signal, maintenance of its own digital archive and worldwide digital marketing to global rights distribution, the DFL guarantees the highest media expertise. Under Seifert’s leadership, the revenue of the Bundesliga and Bundesliga 2 has risen from €1,5 billion to over €4 billion per season.